THE EDITORIAL APPROACH
Every website should feel like it could belong only to the organization behind it.
These projects represent very different audiences and ambitions, but they share the same foundation: a clear story, a purposeful visual system, and an experience designed around what people actually came to do.
The work extends beyond the screen. Content, photography, search structure, interaction, performance, and the practical realities of managing a site all shape the final result. The goal is a digital presence with character that remains understandable, useful, and ready to grow.
“A strong website gives the story a voice—and gives the audience a reason to stay.”
01 · HOSPITALITY & LOCAL BUSINESS
Station 136
Turning smoke, flavor, and Wisconsin hospitality into an immediate sense of place.
The challengeStation 136 needed a website that could create appetite before a guest ever reached the restaurant. The design leads with rich food photography, bold typography, and a warm, high-contrast palette that reflects the energy of pit-smoked barbecue without losing the straightforward welcome of a Wisconsin gathering place.
The approachThe experience keeps the practical decisions close at hand: menu, specials, catering, events, reviews, hours, directions, and a prominent phone number. Those details are organized around the way real customers choose where to eat, making the site expressive without asking visitors to work for essential information.
Visit the live website ↗
02 · ENTERTAINMENT & STORYWORLD
Worlds of Tomorrow
A cinematic entrance to an original science-fiction universe where every page deepens the fiction.
The challengeWorlds of Tomorrow is more than a promotional website. It is the public threshold to a connected science-fiction universe of films, characters, worlds, transmissions, and evolving lore. The design needed to carry the atmosphere of the stories while helping a new visitor understand where to begin.
The approachCinematic imagery, restrained typography, archival language, and deliberate pacing make the site feel like an artifact from within the universe. Clear paths to episodes, cast, worlds, signals, and support keep the experience navigable, while the visual system gives every release room to feel part of a larger mythology.
Enter the storyworld ↗
03 · FOOD HERITAGE & COMMUNITY
Our Midwest Recipe Box
Preserving family recipes as a searchable, welcoming archive for the next generation of cooks.
The challengeOur Midwest Recipe Box began with a deeply personal collection and grew into a public archive of family favorites, church-supper classics, county-fair treats, and everyday dishes. The site gives that history warmth and dignity while making hundreds of recipes genuinely useful in a modern kitchen.
The approachVisitors can search by recipe, ingredient, dish, or mood; save favorites; build shopping lists; explore regional stories; and contribute recipes of their own. Editorial structure and careful photography turn the collection into more than a database. Each recipe becomes a small piece of home that can be found, cooked, and passed forward.
Explore the recipe box ↗
04 · PRODUCT EXPERIENCE & OUTDOORS
Wake & Lake
Making complex fishing conditions understandable before the boat leaves the dock.
The challengeWake & Lake brings weather, water conditions, fishing forecasts, maps, catch history, and lake intelligence into one focused product experience. The website has to explain a capable technical platform quickly while still speaking the language and visual culture of people who would rather be on the water.
The approachThe interface uses product imagery and concise explanations to show how the app supports a day of fishing: choosing a lake, understanding conditions, finding promising water, planning around weather, and recording what happened. A confident outdoor identity keeps the technology approachable and makes the value visible at a glance.
See the fishing platform ↗
05 · MANUFACTURING & INDUSTRY
Apollo Tool
Presenting precision tooling with the confidence, clarity, and discipline behind the work itself.
The challengeApollo Tool is a family-owned tool and die company in Westfield, Wisconsin, with more than 40 years of experience in the trade. Its work supports manufacturers through plastic injection tooling, repairs, revisions, and a dependable network of specialized resources.
The approachThe website’s job is to make technical capability easy to understand and trust. Clear language, direct organization, and an industrial visual character help prospective customers quickly see what Apollo Tool does, where its experience lies, and how to begin a conversation about a project.
Visit the company website ↗
THE COMMON THREAD
Different industries. Different audiences. One standard of care.
Each project is shaped around its own subject rather than forced into a house template. That means finding the right voice, choosing what deserves emphasis, and building a system that can carry both today’s content and tomorrow’s ideas.